Marketing Management
Overview
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence.
Following this evolution, this program offers a curriculum that uses a multi-disciplinary approach (management, anthropology, psychology, law, statistics and computational subjects), with the aim of providing a solid background in each macro-area of marketing activities (market analysis, consumers behavior knowledge, development of marketing strategic decisions, evaluation of financial and competitive marketing performances).
Courses use several pedagogical tools that, in addition to lessons in class, include contributions from outstanding professionals, onsite company visits, discussions of business cases, workgroups and participation in international competitions organized mainly by large corporations. Consequently, the program delivers a “global background” that merges theoretical knowledge with the application of that knowledge to real contexts and with the development of soft skills.
The career opportunities offered by the program can be found in a wide range of marketing related roles across all industries, in manufacturing and services, as well as in companies specialized in some marketing activities, like consulting firms, marketing research companies and media agencies.
Giovanna Padula
This program offers a learning environment that integrates lessons in class with a wide range of “field” experiences, providing a solid background in multiple competence areas of marketing.
Given the variety of marketing related roles, this MSc is aimed both at students with a strong creative aptitude and students with a clearly analytic profile.
It embraces the managerial challenges arising with the ever-growing complexity of competitive scenarios and answers with a multi-disciplinary curriculum able to strengthen analytical skills and decision-making abilities as well as problem-solving skills, training students who are ready to successfully face contemporary management challenges.
Program Placement
Strong Showing in Rankings
Marketing
Business and Management
Why Choose a Bocconi MSc?
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Bocconi is about more than just classes
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